If your business isn’t taking advantage of social media platforms, this begs the question – why not? Social media is the simplest, best form of customer service available online today. It not only allows your clients and customers to keep in direct contact with you, but allows...
There's no doubt that social media and social networking have changed the way people connect and communicate. As these technologies are being adopted by people of all ages, all over the world, a whole new audience is able to be reached by anyone with Internet access and an E-mail address. For businesses especially, social networking has changed the way they communicate with their customers - and find new ones.
Providers of Web-based customer relationship management (CRM) applications have worked hard to incorporate these new networks and technologies into their services, utilizing the power of the cloud to connect and integrate regular CRM tools with sites like Twitter, Facebook and LinkedIn; creating what has come to be known as social CRM. These sites can not only provide another way to connect with an audience, but also help provide deep insight into their lives, likes and dislikes, wants and needs, and also help to connect with potential customers.
On the site, you'll find more in-depth information regarding social networks and how they can help you to grow your business, including:
- How you can use social networking to track your leads
- The right approach to doing business online
- What cloud computing is and how it relates to CRM
- Social CRM for small businesses
- How you can maximize sales using the Internet and social networks
Customers are key to businesses' success. If they are satisfied with the products and services they have received, they are likely to keep returning to a business time and again...
Social media is taking on a strong presence on the Web. Social networking applications like Facebook, Twitter, LinkedIn, and a host of others, enable people to connect and communicate...
Customers are key to a business' success. It is critical that businesses pay close attention to their potential customers and their actual customers throughout the entire sales process...
Social customer relationship management (CRM) seeks to find innovative ways to support customers. Closing sales is the first step in business; however, it is the service...
Social media is taking on a strong presence on the Web. Social networking applications like Facebook, Twitter, LinkedIn, and a host of others, enable people to connect and communicate...
Customers are key to a business' success. It is critical that businesses pay close attention to their potential customers and their actual customers throughout the entire sales process...
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Social Media and Business
3 Businesses Using Social CRM Today
Social media is a powerful marketing tool that any business would be wise to take advantage of. Millions of people use social media everyday for everything from sharing photos to voicing complaints. To keep in touch and stay on the same level as their customers businesses need to...No Comments »
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Social Media and Business
Your LinkedIn Questions Answered
LinkedIn is an indispensable portal in the business world, as many consider it to be the largest professional social media network with more than 120 million members. Individuals and businesses of all sizes may have a presence in the LinkedIn environment. LinkedIn is used to develop...No Comments »
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Social Media and Business
Foursquare? The Game Kids Play During Recess?
To answer the title’s question, yes and no. Today, depending upon who asks the question, “What is Foursquare?” and to whom, generally the answer is one of the following three: What is Foursquare? Are you doing it? Asked to a non-smart phone user Huh? What the heck...No Comments »
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Social Networks and CRM
Your Klout Score Explained
With the meteoric rise of the online social networking phenomenon, for the first time it is possible to measure with uncanny precision the amount of influence that an individual has on others. The Klout score measures various dimensions of this influence, and renders a score from...No Comments »
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Social Networks and CRM
What To Expect Now That Google+ Is Available To All
Most social networking communities tend to focus themselves in a few targeted niches. LinkedIn has become the business/professional community online. MySpace, though perhaps past its prime, was the place for the younger crowd and musician/artistic types to carve out unique spaces...No Comments »
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Social Media and Business
Engage! Top 3 Ways to Turn a Facebook Fan into a Customer
It’s important to consider your social media presence as a conversation, rather than simply a marketing tool or business strategy. To accomplish your goals on Facebook and another other social media site, you must consider your consumer as a person—with individualized attention....No Comments »
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Social Media and Business
Don’t go there! Top 5 Things You Should Not Tweet About
Twitter is a commanding social media tool to help engage with customers and build brand affinity and advocates for your company. There are many tools that allow you to listen to others’ tweets and follow-up accordingly with relevant, timely information. Remember that Twitter—like...2 Comments »
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Social Networks and CRM
Interview with Tyler Hurst – Media Strategist
We’re extremely pleased to have Tyler Hurst featured in our next interview in this social media series. He is an editor, writer, and media strategist. He’s also regularly blogging on tdhurst.com and tweeting (follow him: @tdhurst). Check him out, this guy has a lot to share! Do...No Comments »
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Social Networks and CRM
Interview Series Continued with Communications Manager Katie Haney
We’re pleased to have Katie Haney in our next interview! She is a communications manager at McMurry, also a member of IABC & PRSA. Follower her on Twitter, @KtHaney. Do you recommend different social media strategies for different types of companies (like retail versus business-to-business),...No Comments »
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