Social CRM (SCRM)

You have been previously introduced the concept of Social Relationship Management (SRM).  In this article, we will focus on the strengths of SRM in comparison CRM. SRM software focuses on monitoring and engaging across all social channels. One reason why SRM emerges above CRM is the ability to identify trending topics, major influencers, and sentiment [ continue reading ]

    The social era is becoming more and more prevalent as consumers turn to social media for answers, recommendations and opinions. According to a recent study, users spend an average of 8 hours a month on Facebook, beating out Google by 4x. This powerful form of engagement returns the consumer with answers in matters [ continue reading ]

Valentine’s Day is almost here and, of course, that’s one of the most important nights in a restaurant’s calendar.  Couples will be taking to the streets and looking for a perfect night out to top off (or possibly to just begin) their evening of romance.  Your wait staff, of course, should be in their best form, ready [ continue reading ]

If your business isn’t taking advantage of social media platforms, this begs the question – why not? Social media is the simplest, best form of customer service available online today. It not only allows your clients and customers to keep in direct contact with you, but allows your business to actually benefit from the interaction [ continue reading ]

With the meteoric rise of the online social networking phenomenon, for the first time it is possible to measure with uncanny precision the amount of influence that an individual has on others.  The Klout score measures various dimensions of this influence, and renders a score from 1 to 100 indicating how much influence a person [ continue reading ]

Most social networking communities tend to focus themselves in a few targeted niches. LinkedIn has become the business/professional community online. MySpace, though perhaps past its prime, was the place for the younger crowd and musician/artistic types to carve out unique spaces for themselves online. Facebook and Twitter, though very different in conceptualization and operation have [ continue reading ]

We’re extremely pleased to have Tyler Hurst featured in our next interview in this social media series. He is an editor, writer, and media strategist. He’s also regularly blogging on tdhurst.com and tweeting (follow him: @tdhurst). Check him out, this guy has a lot to share! Do you recommend different social media strategies for different [ continue reading ]

We’re pleased to have Katie Haney in our next interview! She is a communications manager at McMurry, also a member of IABC & PRSA. Follower her on Twitter, @KtHaney. Do you recommend different social media strategies for different types of companies (like retail versus business-to-business), and can you give some examples? Absolutely! Every company has [ continue reading ]

Today’s online usage of social media by consumers is continually growing and expanding. Given such, it was inevitable that business to consumer (B2C) usage of social media would also explode once there were enough users to justify business use of the social tools. The question of the feasibility of applying social customer relationship management (social [ continue reading ]

Businesses which use technology in order to advance their goals can sometimes be challenged with knowing the best tools and services to employ. The past several years have seen an increase in online social media communities and the business world is starting to tap into all of the data and conversations to increase sales and [ continue reading ]